More and more businesses are finding it prudent to establish their presence on the Internet. The digital world has accelerated growth for commerce, and the businesses that once found it hard to grow are now easily able to find new customers and even leads for janitorial services, thanks to the power of the Internet combined with social media.
Going digital is not limited to large organizations, in fact, it’s the small businesses that are experiencing unprecedented growth. Janitorial businesses too, are using the digital space to attract new clients/prospects.
Instead of referring to the latest newspaper, a simple Google search can yield relevant results. Customers can seek out janitorial services easily.
But if you’re new to the digital game, it can be an overwhelming experience altogether. Or you may have hit a roadblock and are now looking for new ways to introduce more clients to the business. Regardless of your intentions, here are some of the unexpected ways to generate leads for your janitorial business online.
You may have created a website and even built a social profile on various social media channels. But have you considered LinkedIn? Believe it or not, LinkedIn has proven itself useful for making prospects aware of your offered services, particularly for commercials.
LinkedIn is like Facebook, but slightly professional. It connects businesses with their employees, prospective employees, and even other companies. Having a well-defined profile there with your credentials, the size of your business, and also a brief note about who you are will give the potential janitorial lead a hint about your professionalism.
The process can help you to gain a competitive advantage over other cleaning services.
Once you have established yourself with well-known clients, follow them on LinkedIn. This can further assist you by being aware of their activity online.
One of the biggest online advertisement platforms is developed and owned by Google, named, Google Adwords. Being an advertising tool of the world’s biggest search engine means that even a small investment would go a long way. Moreover, with the Pay Per Click (PPC) advertising system, you will not be paying for space on Google, but only for the clicks, you get on that advertisement of yours.
Check out a few methods of fast lead generation without incurring any cost.
This way, there is a more significant chance of your visitors eventually turning into your cleaning leads. And don’t worry, the returns that you get on these advertisements are way higher than the peanuts that you will be paying for it.
Besides Google Adwords, Facebook too offers an advertising solution where you can also customize your ads according to the budget you are willing to spend on it, and your target audience, including age group, nationality, geographical location, and others. This helps in keeping your investments focused and gain most out of them.
You have seen those offers saying,
‘Buy this, get that free’
The similar model can be applied in the world of digital marketing as well.
The commercial cleaning industry has multiple other aspects of products attached to it, for example, cleaning liquids, vacuuming businesses, and even the businesses that provide hired labor for house or company cleaning jobs. Visit the online spaces of these companies and advertise yourself there. Maybe a person looking for a vacuum cleaner may find the option of outsourcing the cleaning job entirely more appealing.
You can also partner up with these companies in two-way deals. They promote your service on their platforms, and you use their products for all your jobs.
Online forums like Reddit and other industry-focused discussion platforms are a great way to make a name for yourself. Forums discuss a wide range of topics. It’s your job to identify the relevant hot issues on these forums and participate with your professional and technical know-how of things.
You can join in plenty of forums on Facebook, check out the highlighted portion of the text for more info.
While many other people also come here looking for business cleaning services jobs, many other visits these forums in search of the right people to give these jobs to.
Moreover, Facebook too has numerous groups and pages dedicated to the discussion on commercial cleaning services. Many of these groups also provide a common platform to those who are looking to hire, and those looking to be hired.
Content marketing is one of the proven ways in terms of producing results. This is where you market your business by developing and sharing creative content, such as videos, blogs, social media posts, and others, aiming at ranking high on different search engines.
This helps when people are searching for your services online and find your company at the top, naturally making your website their first click.
The catch, however, is that this content shouldn’t directly be promoting you or your business. Instead, it has to be about other things relevant to your job, services, and products that may eventually compel and propel that reader to also start thinking about your product, and eventually turn into a lead.
The second catch to this method is that the content that you are creating must comply with the requirements of Search Engine Optimization (SEO).
The several requirements of SEO, for example for written content, include length above three-hundred words, use of headings within the content, and the use of keywords (words or phrases that users use to search your product/service) in the piece, among others.
It is common that at times the regular methods of generating leads stop producing results. These are all the ways that will help you when that time comes. The smart practice, however, would be to use a combination of these methods and use them intelligently.
This doesn’t mean that you use all these options, though you can do that too, try to develop a formula that works for you. Moreover, decide to adopt the policy of try and test. If something works, good. Keep at it or seek further improvement. If not, analyze why it didn’t work and try a new combination. With the right mix in place, things will eventually start working out.